If you don’t know yet, you should know that the reason for Facebook’s existence is not to help you engage with others, share photos, give you freedom of speech or enable you to organize and protest. I cannot help but laugh when people on Facebook post about how their freedom of speech is being taken away when it changes something. Facebook is a business, it is not here as a platform for freedom of speech, in fact freedom of speech is anathema to its business model. Its single sole function is to make money, and how does it do that? It sells us, its users to advertisers. The same model used by TV for many years apart from the BBC which we all have to pay for to see the endless repeats of shows from over the years past.